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GenAI in Marketing and Communications

An analysis of 18 GenAI use cases for the communications function: which ones deliver real value, which remain hard to implement, and how to prioritize investments.

GenAI in the public sector: three lessons from the cases that work

Contact centers, transportation, citizen services: AI in the public sector is maturing. The cases that produce real results share three characteristics that most pilots ignore.

GenAI in transportation: what worked, what disappointed

71% of transportation companies have already adopted or will adopt GenAI by 2026. But not all use cases have delivered on their promises. An updated map on where to invest and where to wait.

AI in the public sector: the projects that actually worked in 2025

From Brazil to the UAE, through Taiwan and the UK: real-world government AI cases recognized in 2025 show what separates projects that deliver results from those that remain on paper.

GenAI in education: where to really invest

Generative AI in education is not all the same: some applications deliver concrete results within 18 months, others remain stuck in pilot phase. A map for deciding where to invest.

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