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AI coaching for pharma sales reps: what is really allowed in Italy

Quantified declares a 20% performance improvement, Retorio 16%, Veeva moved its AI Agents to production in December 2025. The Italian limit is not the technology, it is Article 4 of the Workers' Statute. What can be deployed without a union agreement and what cannot.

They fired them for AI, then called them back

By 2029, 30% of companies that replaced employees with AI will rehire them, often at a higher cost. Gartner data on a strategic mistake that is spreading.

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