Use Case

Pharma Marketing

Govern omnichannel strategy, medical engagement and marketing performance in one integrated ecosystem. AI agents that connect CRM, CLM and field data to optimise campaigns, HCP customer journeys and data-driven decisions.

The Challenge

In the pharma sector, Marketing management has to govern an increasingly complex ecosystem of channels, data and stakeholders.

Medical-scientific information activities develop across several levels, the medical rep network, digital channels, events, scientific content and multichannel campaigns, yet the data they generate often stays fragmented across different systems.

Without a unified view, planning tends to rely on historical data or partial perceptions, with a direct impact on decision efficiency and return on investment.

Italian and European regulations, CAD, AGID, and eIDAS, require precise standards for registration, preservation, and accessibility. Meeting them with traditional systems is costly. With Askme, it becomes automatic.

+42%

average effectiveness of omnichannel campaigns

-38%

time to reallocate the marketing budget

+55%

effectiveness in reaching the right medical target

How Askme transforms pharma marketing

One solution to govern strategy, execution and analysis in real time.

Omnichannel strategy and integrated CLM

Askme connects medical rep activity, digital campaigns, events and omnichannel communications within one CLM ecosystem, letting you monitor touchpoint effectiveness and the evolution of medical engagement in real time.

Dynamic budget allocation

Askme analyses the performance of campaigns, e-detailing, email tracking and events to support dynamic management of marketing investments, improving ROI and the ability to adapt strategies.

Executive dashboards and Analytical Console

Centralised dashboards and KPIs let you monitor HCP engagement, target coverage, campaign progress and the impact of marketing activity on commercial goals.

HCP engagement governance

Askme lets you govern contact frequency, commercial pressure and channel mix, building consistent, sustainable engagement models for the healthcare professional.

Product planning and go-to-market

Data collected from the field and from digital activity supports launch strategies, the identification of priority targets and the monitoring of new-product adoption across therapeutic areas.

HCP customer journey

Askme centralises every interaction with the HCP, creating a complete, continuous view of the relationship journey across field activity, follow-ups and digital touchpoints.

Strategic KOL management

The integration between CRM and CLM lets you identify Key Opinion Leaders, monitor their engagement level and plan targeted scientific activities based on interactions and territorial influence.

Compliance and regulatory control

Every activity is tracked through complete audit trails, monitoring of approved materials and control of interactions, supporting regulatory requirements and reducing operational and reputational risk.

Data governance and data quality

Askme ensures continuous updating of the HCP database, integration with external sources and control of information quality, keeping strategic decisions reliable and consistent.

How it Works

From strategy to measurement, in a continuous cycle of marketing governance

Activity and target planning

Marketing and field force define HCP targets, omnichannel activities, CLM content and campaign planning directly within Askme.

Activating interactions

Medical reps manage visits, digital content, follow-ups and events through integrated CRM and CLM, keeping full traceability of interactions with the healthcare professional.

Automatic data collection

Activity carried out on the field and across digital channels automatically updates the customer journey, KPIs, HCP engagement and campaign performance in the Analytical Console.

Monitoring and optimisation

Dashboards and analysis tools let you monitor results, adjust budgets, optimise campaigns and improve engagement strategies in real time.

The benefits

From slow, fragmented manual labor to automated, precise processes.

BEFORE

Traditional process

Channels and data split across reps, digital and events
Decisions based on historical or partial data
Static, inflexible budget
Limited visibility into the HCP customer journey
Limited alignment between marketing, sales and medical affairs

WITH ASKME

Intelligent process

Ready to connect marketing, data and field activity? Just Askme

See how Askme centralises data, the HCP customer journey and omnichannel activity to support faster, measurable and coordinated strategies.

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