How Cofidis Italy Driven Growth and Innovation with Desk
A partnership beyond numbers: technology, corporate culture, and tangible results for sustainable growth.
For over a decade, Cofidis Italy has stood out not only for its innovative consumer credit services but also for its commitment to high-quality relationships with customers and partners. Under the leadership of CEO Alessandro Borzacca, the company has successfully combined strategic vision, digitalization, and market adaptability, building an internal culture of trust, collaboration, and innovation.
+24%
Increase in lending vs 2025
2,5M
Transactions in 2025
+63%
Net profit vs 2024
These figures serve as concrete validation of a corporate strategy that centers on innovation, customer satisfaction, and operational agility.
“We are very satisfied and proud of the results achieved in 2024, which confirm the constant commitment of all employees, agents, and partners in seeking maximum customer satisfaction.”
Alessandro Borzacca – CEO of Cofidis Italia
In the competitive and dynamic landscape of financial services, figures such as 2.5 million transactions and 3.5 million customers are no accident. They represent a growth rate that outperforms the market, driven by a powerful combination of organizational culture, innovation, and reliable digital tools.
Desk: the heart of service management for growing companies
Behind the growth of a complex organization like Cofidis, there is always an efficient operational engine: systems, digital processes, and tools that empower teams and managers to work smarter, faster, and with greater control. This is where the Desk solution, part of the AskMe.it ecosystem, comes into play.
Desk is a ticketing and workflow management platform designed to centralize and automate the entire lifecycle of requests and processes.
Process Automation
Collecting, assigning, and tracking every request in a single integrated system, reducing wait times and manual errors.
Complete Workflow Visibility
Every step is tracked from ticket opening to resolution, with real-time SLA and performance monitoring.
Native Integration
Seamless connection with CRM, ERP, and other corporate platforms for a synchronized digital ecosystem.
These features transform Desk from a mere helpdesk into an Operational CRM system capable of supporting complex teams and advanced processes—precisely what an organization like Cofidis needs, where service quality and user experience are strategic assets.
"Flexibility" and "Innovation" as Key Drivers
In commenting on the results, Borzacca highlighted that growth was made possible by Cofidis Italy’s ability to respond flexibly to market evolutions, and above all, by the commitment of internal teams and partners.
“Cofidis Italy’s ability to respond with flexibility to market evolutions was fundamental to achieving these results.”
Alessandro Borzacca – CEO of Cofidis Italia
This is where the critical role of process-support technology comes in: for an organization managing millions of transactions and millions of customers, the ability to orchestrate requests, workflows, and relationships in a centralized and transparent manner is a strategic asset.
Technology and People: A Virtuous Cycle
CEO Borzacca has repeatedly emphasized that people and customer satisfaction are at the core of Cofidis Italy’s strategy. Adopting a solution like Desk means providing teams with tools that facilitate collaboration and reduce process complexity.
A powerful CRM and Case Management tool like AskMe breaks down silos, allowing teams to work with real-time information. Operational efficiency is not an end in itself, but a lever to improve customer experience and loyalty, allowing teams to focus on high-value activities. In dynamic markets such as digital lending, these factors can make the difference between a good result and sustainable growth.
A Technological Partnership for the Future
Today more than ever, digital innovation and human relationships are not opposites, but complements. The Cofidis Italy journey shared by Alessandro Borzacca—marked by innovation, awards, and team growth—reflects the vital importance of reliable and scalable tools that support this evolution.
Solutions like Desk by Askme.it are not merely ‘support’ technologies; they are strategic levers for building truly customer-centric process management, with a positive impact on efficiency, speed, and loyalty.
In a competitive market, having a CRM and Case Management system that scales with the company means operating with greater confidence, control, and a clear strategic overview. It is by following this path—both technological and cultural—that organizations like Cofidis Italy continue to innovate, strengthen relationships, and transform complexity into efficiency.
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