Insights from Vector Space
Insights, scenarios and models to help you understand how artificial intelligence
is transforming the way organisations work.
GenAI in education: where to really invest
Generative AI in education is not all the same: some applications deliver concrete results within 18 months, others remain stuck in pilot phase. A map for deciding where to invest.
Dermo-cosmetics in pharmacy: the category growing double-digit while beauty struggles
L'Oréal Dermatological Beauty EUR 5.2 billion revenue in 2024 with +9.8% LFL. Pierre Fabre EUR 1 billion with Avène. Beiersdorf Derma EUR 1.4 billion with +10.6%. In Italy cross-channel dermo-cosmetics are worth EUR 4.5 billion in 2024 with +7.2% YoY. Today's structural beauty growth almost always passes through the pharmacist.
Synthetic data is changing how AI gets trained
Synthetic data is artificially generated data used to train AI models, preserve privacy, and test systems. How it works, where it's used, and why adoption is growing in regulated sectors like healthcare and finance.
Closed-loop marketing in pharma: 77% of content is never used
Veeva Pulse measured that 77% of approved pharma content is almost never used by field teams, while content production grew 7% globally and 29% in the United States in 2023. Pharmaceutical companies spend around $20 billion per year on materials that HCPs do not see. What changes with AI modularization and native agents.
Companies fight back against low-quality AI content
By 2030, 80% of companies will adopt an antislop manifesto to combat the overload of poor AI content. What it is, how it works, and why it's becoming a matter of reputation and compliance.
When AI gets trapped inside individual applications
By 2027, 80% of companies will have AI siloed by application, limiting intelligence sharing across departments. What siloed AI is, why it forms, and how to break free.
MCP, the standard connecting AI models to enterprise data
The Model Context Protocol is the emerging standard that allows LLMs to access external data and tools in a standardized way. What it is, how it works, and why major vendors are already adopting it.
Italian nutraceutical market: EUR 4.5 billion and a pharmacy channel that holds
Federsalus 2024: the Italian supplements market is worth EUR 4.5 billion in 2023, first in Europe with 26% of continental turnover. 78% of sales remain in pharmacies, but e-commerce grew 16% in 2024, surpassing one billion. Amazon opened a physical para-pharmacy in Milan. Consolidation has begun.
RAG reduces AI model hallucinations
Retrieval-augmented generation anchors LLMs to verified sources, reduces hallucinations, and enables AI to respond with real, up-to-date data. How it works and why it has become the standard for enterprise AI applications.
Four GenAI skills every worker must master
Gartner has identified the four generative AI skills workers need to develop in 2025: recognizing use cases, understanding the technology, writing effective prompts, and evaluating results. A practical guide for CIOs and HR leaders.
Next Best Action for the medical representative: is 2026 really the year?
Veeva put AI Agents for Vault CRM into production on December 3, 2025; Salesforce launched Agentforce Life Sciences on October 11, 2025. For the first time, the two most widely used pharma CRMs have native contextual recommendation. Aktana cites +14% in sales for reps who accept the suggestions, but the adoption threshold remains the constraint. And in Italy, without prescription data at the individual physician level, the architecture changes.
How to write prompts that produce useful results
Prompt engineering is the skill that separates those who get real results from AI from those who get generic outputs. How the Gartner ReFLECT framework works and why prompt quality changes everything.
