360 Welfare: Scaling Corporate Welfare with the Power of Desk
Centralized management of over two hundred thousand annual tickets to ensure quality and
timeliness for three hundred and fifty thousand users.
The future of corporate welfare depends on the ability to manage complex services. In recent years, welfare has experienced significant growth in Italy, becoming a strategic asset for strengthening HR policies and supporting employee purchasing power. This evolution has transformed welfare into a complex ecosystem involving companies, workers, and suppliers. In this context, the ability to manage requests and processes in a structured way is essential to ensure service quality.
360 Welfare is a leading Italian operator in the meal voucher and welfare services sector. The company owns the BluBe and Yes Ticket brands—well-established names providing solutions such as vouchers and welfare plans for over twenty years. With a network of affiliated merchants across the country, the organization aims to generate synergy and value between companies, employees, and the affiliate network through advanced, tailor-made technology.
>200K
annual tickets managed efficiently
€150MLN
volume managed in 2025
>5K
client companies in the network
These figures testify to 360 Welfare’s ability to handle significant operational volumes in a rapidly expanding sector, confirming the company’s role as one of the most dynamic players in the Italian corporate welfare landscape.
The Challenge: Governing Ever-Increasing Volumes
Before the intervention, 360 Welfare’s Customer Care was facing increasing operational pressure due to a constantly expanding volume of requests. The main challenge lay in the need to manage three types of stakeholders with radically different needs: employees, corporate HR departments, and affiliated merchants. The lack of a single, unified system made it difficult to keep pace with organic growth and ensure the necessary fluidity in multi-channel assistance processes.
The Solution: Askme Desk as an Operational Control Center
To transform this complexity into efficiency, the organization adopted Askme Desk, the ticketing and workflow management platform designed to centralize the entire relationship management cycle.
The adoption of the solution enabled the implementation of multi-channel inbound processes capable of serving the entire user base in an orderly manner. Thanks to the platform’s features, it was possible to:
- Differentiate SLAs: setting specific service levels based on the communication channel and user type (companies, employees, or merchants).
- Centralize communications: : every request, regardless of the source, flows into a single digital environment, eliminating information silos.
- Automate sorting: using intelligent agents for automatic ticket classification and assignment, reducing wait times and manual errors.
- Monitor performance: a complete, real-time view of the workflow, allowing management to make decisions based on accurate and up-to-date data.
The Results: Sustainable Growth and Service Quality
The integration of Askme technology has allowed 360 Welfare to evolve from reactive management to a structured and proactive approach:
- Scalable efficiency: the ability to manage over two hundred thousand annual tickets ensures that business growth remains consistently sustainable.
- Operational precision: an 80% reduction in manual effort has allowed the team to focus on higher-value activities.
- Etwork satisfaction: increased response speeds have significantly improved the experience for all stakeholders involved in the value chain.
- Total traceability: every interaction is recorded and monitored, ensuring transparency and control across every stage of the support process.
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